Why you should create content?
Customers tend to favor businesses that produce memorable content. Customer trust is established with information that people can depend on. Such content can be delivered through blogs, videos, social media imagery, charts, demonstrations, info graphics, white pages, podcasts and other forms of multimedia.
How much you’ll pay
Every form of content marketing differs, but none of it is cheap. Info graphics can cost at least RM500 to produce a single graphic, while video production can reach rates of RM3,000 to RM5,000. Writers tend to charge by the word, while podcasts require the use of audio equipment and a studio to broadcast from.
How often you’ll pay
Depends on what form of content marketing you choose, and how often you publish. Content should be produced on a regular basis, so whatever form you choose, set aside a monthly budget for it.