Tips for Powerful Website Copywriting
Content is essential to any digital marketing strategy Effective copywriting is important as the way we consume online vs printed material is different so website copy needs to be written with these factors in mind. How do you write an effective copy? How to be sure you’re doing your best? Below are some tips and strategies.
A recent study found that people only read 28% of an online article. People are only interested in what they’re searching for. Mostly, people scan through articles to find the information they want. How to make sure that they find this information? Bold headings. A good heading will inform what the following section is about to the viewer. It will stand out from the rest of the content and make it easier for people who are scanning through an article to find it. Bold headings stand out and break up your article into smaller more readable sections.
You need to maintain a tone of positivity for good website copywriting. Ultimately, you want to make a good impression on your readers, so they will remember your brand and come to you for information, products, entertainment, etc. It is not advised to include a negative tone in your copywriting and it is easily avoidable. For example, instead of highlighting the things not to do, tell your readers what to be done. Take the wont’s and dont’s and use will and do instead. This creates a more positive perception of your brand and makes a stronger copywriting.
Why are bullet points great in website copywriting?
- Easy to read
- Keeps information short
- Highlights key details
- Easier to find information
When you have a list of more than four points, you should use bullet point list. As this is an effective website copywriting, for all the reasons listed above. However, you should keep in mind not to overuse this list. Stick to a maximum of two of these lists per article.
Get Straight To The Point
Good copywriting is brief and straight to the point. Since people are only reading 28% of your article on average, there is no need to over elaborate your point. Articles are more successful when its brief and gets the information out in clear terms.
The simplest way you can do this with your website copy is to use the word you more in your writing. It is natural for us to be more interested in material that speaks directly to us. Addressing your audience is a powerful way to maintain their attention. Copywriting is important to digital strategies. You can follow these tips to create better, more effective website article and such. Make sure to balance great copy and visually appealing designs to give a great user experience to people reading your article.