When Should You Consider Website Revamping?
Have a look at your website and you know if it needs revamping.
Revamping a website can be challenging but it boosts your image for a better purpose. Organizations who don’t get many visitors and customers who provide complaints regarding your website are the signs that you need to revamp your website already. There are a few businesses and companies are reluctant to revamp their website. However, in the business world today, it is indeed crucial to spend or invest in your company’s website. Your website is an extension of your brand and your current website might not be a good representation. To help you with the reviewing and consideration process, here are some factors to think about.
User Experience - Bigger and Better
If yours an old website, it is time for you to consider your visitor’s overall experience and opt for a revamp. Mobile and responsiveness is the core of Internet today, your website might not be on par with today’s expectations and technology excellence. It will be a major disadvantage for your organization if your online image is not far on par as your daily business revenue; because the first thing an audience will do is search about you on the net when your name is heard, therefore keeping up with the current trend will be a better advantage. Customer’s behaviour is also will be effective if the website is compelling.
Your Business Strategies Has Evolved
Whether its your sales or marketing goals, these two factors alone would’ve evolved within a period of 6 to 12 months depending on the needs of your customers and how you want to retain them. With the growth of all things Digital, just having a “website” is not enough. The website has become a main part of a company’s marketing strategy where factors such as website traffic, lead generation, conversion rate and etc are some of the new data which can be used to analyse, improve and implement to provide a better experience for users so they can convert into paying customers.
Company Brand and Business Philosophy Changed
It is crucial to identify whether the company’s brand and business model is the same since it started. If your business has gone through re-branding, then it is important that the website it re-branded too. You wouldn’t want to make investors and customers to think your website is out-dated and that you do not bother to update your representation on the Internet. This does more harm than good and its best to change with the times.
Can't Update or Get It to Work
You might have some basic knowledge or external web developers to help with your website content. But now, these people are unavailable to update the content on your website or some of the features on your website have stopped working. This leads to one thing that the engine of your website is out dated and unsupported. So why struggle with a system that does not boost the value of your company. Or when you want to update your website with the latest information, the website content management system (CMS) does not allow you to do so. This reduces your capability to provide latest information to visitors as the system is not functioning properly.