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Why you should use it: You’ll find PPC ads on the sidebar of Google search engine result pages, the bottom of YouTube videos, and on banners and footers on many websites.
Customers tend to favor businesses that produce memorable content. Customer trust is established with information that people can depend on. Such content can be delivered through blogs, videos, social media and other forms of multimedia.
Content is essential to any digital marketing strategy Effective copywriting is important as the way we consume online vs printed material is different so website copy needs to be written with these factors in mind.